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PRIVACY NOTICE                                                                                           LAST MODIFIED: April 1, 2016

Sony Interactive Entertainment America LLC ("SIEA") may collect, use and disclose information, as described below, from our games or applications (“App” or “Apps”), which display or are linked to this notice. This notice does not apply to our websites, the PlayStation®Network, or games or apps used via the PlayStation®Network.

INFORMATION COLLECTION

    1. App-Related: We may collect information about your device, software, connection, and App usage for the purposes of operating or improving our Apps or App-related features. This may include personal information entered by you into the App, such as an online ID or email address. In most cases, App-related information is collected passively by the App. While this information may include or be associated with a personal identifier, such as a device ID, it is generally used in aggregate form. Some Apps or App-related features may, however, use this information in a personally identifiable way. For example, your online ID may be used in conjunction with game event data, such as your high-score, to populate a community high-score board feature. Additionally, some Apps may include features, such as chat, that allow you to make your personal information publicly available.

    2. Business Support: We may collect information for purchase, registration, technical support, or other business support reasons. This generally consists of information that you enter, such as your name, email address, date of birth, contact, or payment card information, but may also include some information collected passively by the App, such as data about your device, software, or connection. The information we collect passively is not typically considered personal, but it may include or be combined with application, device or other identifiers.

INFORMATION USE

Information is used for the purpose for which it was collected. For example, information collected for App-related purposes is used for operating or improving our Apps or App-related features, and information collected for business support purposes is used for the respective business support processes and related business support functions. The information we collect may also be used for demographic, market, or other internal studies; however you will only be contacted with marketing offers if you have agreed to receive them.

INFORMATION DISCLOSURE

We may share information with other Sony group companies for demographic, market or other internal studies, or marketing purposes. We may share information with third parties who assist us in realizing the purposes described above. For example, we may disclose game progress information and an application or device identifier to a service provider for aggregation or analysis, or we may disclose credit card information to a payment card processor in order to complete your purchase. We do not share information with unaffiliated third parties for their own independent marketing purposes without your consent. In the event of the sale of an SIEA business, we may transfer information to the purchasing or acquiring party. We may share information with law enforcement or regulatory bodies as required or permitted by law.

UNDERAGE USERS

When we know that a user is underage, or as otherwise required by law, we may refuse the user access to the App, delete the user’s information, and/or attempt to notify and obtain parental consent to our collection, use and disclosure of the user’s personal information.

SAFEGUARDS

We take reasonable measures to protect the confidentiality, security, and integrity of the personal information collected from users of our Apps, including measures to protect against the loss, misuse, or alteration of the information under our control, and to release such information only to parties with the capability to maintain its confidentiality, security and integrity. Information collected via this App may be stored in the United States, and retained until the purpose of collection or use or mandated retention period expires. Although we strive to protect personally identifying information, we cannot ensure or warrant the security of any information transmitted to us through or in connection with our Apps.

CONTACT US & YOUR CALIFORNIA PRIVACY RIGHTS

For information regarding our information-handling practices, or to understand how to access, correct, or update personal information that we may have collected about you, including for California residents to obtain information regarding our disclosures to third parties for their direct marketing purposes during the previous calendar year, please contact us by the following methods:

 

Sony Interactive Entertainment America LLC  
Consumer Services Department
P.O. Box 5888
San Mateo, California, 94402-0888
United States of America
On the web: http://us.playstation.com/corporate/contactus
By phone: 1-800-345-7669

CHANGES TO OUR PRIVACY NOTICE

We reserve the right to make changes to this notice at any time. If we make a material change to this notice, we will notify you by posting notice of the change at the top of this notice. Your continued use of an App subject to this notice will signify your acceptance of any changes.