The Board considers how the consequences of any decision in the long term will impact the Company’s key stakeholders, being its customers, shareholders and other Sony Interactive Entertainment group companies (the “SIE Group”).

SIE Group’s business operates at a broad scale and in multiple jurisdictions, therefore strategic direction and decision-making are taken with a view as to how they will impact the SIE Group as a whole. 

The need to foster the company's business

relationships with

suppliers, customers and

others

The Company has no employees and it receives support from Sony Interactive Entertainment Europe Limited ("SIEEL") in its engagement with all key stakeholders.  

The Company builds and develops its relationships with key stakeholders by maintaining communication and good business practice based on the Sony Group Code of Conduct (the "Code")

(available here: https://www.sony.net/SonyInfo/csr_report/compliance/code.html) and internal policies.

The impact of the company's operations on

the community and the environment

The desirability of the

Company’s maintaining a reputation for high

standards of business conduct.

Our reputation for high standards of business conduct is governed by the Code which establishes a framework of the Company’s cultural norms and purpose and values to help guide business decision-making and conduct with respect to employees, vendors and other stakeholders. 

The Code provides guidance for the Company’s expectations regarding what is (and is not) ethical and legal behaviour. The Code sets forth the basic internal standards to be observed by all directors, officers, employees (permanent or temporary), contractors, consultants and contingent workers of the Sony Group¹ (“Personnel”). The Sony Group commits itself to be bound by this Code and at the same time requires all Personnel to know, understand and comply with the Code.  It ensures a clear priority on maintaining a reputation for high standards of business conduct through a focus on fairness, honesty, integrity, respect and responsibility via honest and ethical business conduct, maintaining stakeholder trust, respect for human rights, conscious recognition of diversity and inclusion, fair labour and employment practices, fair business practices, and ethical personal conduct.