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GT Sport

Michelin announced as Official Tyre Partner

Created 24/08/2019
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Last night at the World Tour 2019 event in New York. French tyre manufacturer Michelin were announced as official tyre supplier for Gran Turismo Sport and Technical Parter for Tyre Technology. You can read the full details in the source link above.

What does this mean for GT Sport and beyond? Well you'll be seeing more prominent advertising of the Michelin brand in the coming fronts. From being displayed around tracks. In the tyre settings of the game. Along with being added to Brand Central.

More importantly though, Michelin will be working very closely with Polyphony Digital with the tyre physics in GT Sport. Using the wealth of data they have collected over the years. Meaning more accurate tyre models in the game.

Scott Clark, Executive Vice President of the Americas Region for Michelin Group, Responsible for the Company’s Global Automotive, Motorsports and Experiences Business Segments:

“This relationship is a perfect match, connecting the most successful virtual driving experience with the global leader for high-performance tyres, Michelin leads the industry in tire simulation. Michelin develops and tunes virtual tyres on virtual vehicles before the tyres are even produced, with extremely accurate translation to real tyres on real vehicles. Combining this technology with real motorsports data will enable Polyphony to bring more tyre strategy into the game, and in the longer term, also to help more people understand the critical role that Michelin tyres play in optimising vehicle performance.”

Gran Turismo Series Producer, Kazunori Yamauchi:

“The FIA Certified Gran Turismo Championships is founded on a technical base established through 25 years of automotive physics simulation within Gran Turismo, and the unique automotive culture that it has achieved over the years. Having MICHELIN, the world’s leading tyre brand with its passion for motorsports and solid engineering knowledge coming on board as an Official Tyre supplier of the Championships and Technical Partner of the game itself, helps us continue in our vision of bridging the gap between virtual and real racing, and highlights these events as the future of motorsports”

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